How YouTube Theater’s Opening Is Inspiring A New Creator Economy
Brian Mandler, co-founder of The Network Effect short-form media company, manages short form creators on YouTube. He says that all creators seeking to make it a career must first build a personal community, not just subscribers, through back-and-forth, consistent dialogue. YouTube Shorts has attracted many creators to the platform, he explains, and once they built traction and audience, successful artists find themselves adapting to long-form content as well.
“There is this new generation of creators that are now starting to see success on YouTube … there is an insatiable appetite to build audiences. This new creator ecosystem, there is a long-term safety with YouTube that not only keeps them coming back, but also excites them in building an audience,” Mandler says.