TikTok Exceeds 100 Million Monthly Users in Europe as US Sale Deadline Looms
TikTok has "more than 100 million" monthly active users across Europe, according to a blog post by Rich Waterworth, the company's European general manager.
In an exclusive interview with Business Insider on Sunday, Waterworth said user numbers had "been growing really well for a long time."
"You don't get to 100 million without growing consistently and strongly for a long period of time," he said. "We saw during lockdown people were using the platform in different ways."
Waterworth said there were changes in user growth during the coronavirus lockdown, "but you're looking at a sustained, long period of growth over the last two years."