Meet the 22 Leading Talent Managers and Agents Working with YouTube Stars to Diversify Their Digital Brands into Products, Events, and Traditional Media
Brian Nelson and Brian Mandler are cofounders of The Network Effect.
Amid the recent rise of short-form content, Nelson and Mandler launched a media company, The Network Effect, squarely focused on this sector.
"We've done the due diligence," Mandler said. "We always joke and say we are likely some of the only adults in the room when it comes to this world of short-form."
"It's really like part-life coach, part-business advisor, and part-friend," Nelson added of their approach. "Every day we chip away at our clients' long-term goals while we're managing them on the day-to-day, cultivating relationships at the platforms, and helping them hone their crafts."