20 Influential TikTok Talent Managers and Agents Helping Creators Build Careers in 2023
The two Brians work with a handful of creators who have amassed millions of fans on TikTok, such as Alyssa McKay, IAmJordi, and Hannah Montoya. They prefer to keep their roster small, focusing on a few creators they believe can succeed in areas of entertainment beyond social media. "I just don't think that you can really break people into mainstream, globally, if you're working with too many people," Nelson said.
The Network Effect helps its creators tap into in-app monetization opportunities, such as TikTok's new creativity program that pays users for longer videos. The company also works with creators on non-social media projects, including co-launching a clothing brand with McKay and supporting her work on a scripted podcast called "The Royals of Malibu."