How Alyssa McKay Went From Foster Care to 10M TikTok Followers
McKay now makes “millions” of dollars posting content across various media platforms. She has 10 million followers on TikTok; her YouTube channel has 1.4 million subscribers. Her Snapchat account — where she’s her most authentic self, not a carefully crafted character — attracts a staggering 2.5 billion views a month. There, she chronicles basically every waking moment on her page, posting between 150 and 250 verité videos a day, with ads spliced in between.
Her stardom has blazed beyond social media, too. McKay voices the main character in the fiction podcast “The Royals of Malibu,” based on the 2016 YA romance “Paper Princess.” (She’s also an executive producer on the series.)