Teenager Makes a 'Life-Changing' $1 Million Using Snapchat's Spotlight
Feeney - who also boasts roughly 5 million followers on Snapchat competitor TikTok - says she delved into Spotlight in November to connect with a new audience. "I started posting a ton of stories about my daily life, funny videos with my friends or boyfriend, unboxing new beauty or kitchen products I wanted to try," she says.
In between her daily virtual school classes, Feeney brainstorms new videos to post, like discovering new skincare products from Amazon, or spinning around on a hoverboard while trying on new outfits. Some videos take Feeney five minutes to film, while others might take two hours. She started posting a couple of short videos every day, and the views quickly added up: within five weeks, she says she's made more than $1 million.