Hashtags Felt Dated and Cringeworthy. So Why Are Influencers Still Using Them?
“When we worked with creators five, six years ago, everybody hated the hashtags,” said Brian Nelson, who works with Feeney and other influencers through his marketing agency, the Network Effect. “In the millennial age group, the latter millennials thought it was corny. That was what I was getting from everyone; those are the exact words. Like, an eye roll.”
Blogs started churning out lists of the most annoying hashtag trends. People complained that even if hashtags were easier for machines to read, they were harder for actual humans. And flooding social media with a torrent of tags went from a sketch comedy conceit to an actual annoyance.