Future of TV Briefing: TikTok’s Other Creator Monetization Program
All creators don't like TikTok's branded mission money. They can negotiate and ensure that they are compensated for their work if they have amassed millions of followers.
Brian Mandler, co- founder of The Network Effect, said that they wouldn't allow their people to do that.
The program requires talent to create content for a campaign without a guarantee of being selected or paid. Charley Button is a talent manager at Select Management Group. Top creators who are in high demand get offers without having to apply. It's hard for branded missions to compete with a standard branded content deal.
Both Mandler and Button said that the program is suited to creators with low follower counts. The creators in this category have a large audience, but not one large enough to get the attention of brands that want to do direct deals. The two creators interviewed for this article have a lot of followers.
Mandler said that there are millions of creators that have a lot of followers that are looking to make money on TikTok.