Snapchat Creators Are Going on Posting Blitzes with Hundreds of Stories As They Race to Cash In on its New Revenue Program
The 23-year-old doesn't just post on the app to connect with her roughly 2 million subscribers. Uploading Snapchat stories can be lucrative for influencers like McKay since Snap Inc., the app's owner, began in early 2022 sharing revenue from mid-roll ads on stories with users. McKay said that since joining the program — available to verified users called Snap Stars — she's earned "well over a million dollars," a figure confirmed by a source familiar with the matter. Compared to YouTube videos, or even content for short-video platforms like TikTok, Snapchat stories require less effort to produce.
Creators can skip laborious tasks like video editing or thumbnail creation. In exchange for the lower-lift work, they often trade their privacy."They see everything I do, every single day, from the time I wake up to the time I go to bed, literally," McKay told a crowd of marketers at Snap's NewFront event in May.While giving fans constant access to an influencer's life has "The Truman Show" energy, some creators view the content style as liberating and far more efficient than other apps.